What is a product roadmap? 

In today’s, unpredictive technological change environment organization always tries to come up with innovative solutions for their customers when it comes to products. As the product owner, outlining the product road mapping and strategy is a crucial task that requires a thorough understanding of the market, customers, and the competitive landscape. A product roadmap is a plan of action that defines the short and long-term goals of the product. A product roadmap should always communicate its product vision. A lot of things go into a product roadmap a customer idea, feature request, internal input, and many more. The roadmap should be closely aligned with the strategy that you have already aligned. 

When product owners establish a healthy product road mapping process it includes several stages to follow: 

Building a product roadmap

Understand the market and customer needs 

Conducting market research is the first step to understanding the customer’s pain points and market trends. Analyze the competitive landscape to identify gaps in the market that your product can fill. Use this information to define the product vision and goals. The vision should be ambitious yet achievable, and the goals should be specific, measurable, and aligned with the overall business strategy. 

Prioritize features and functionality 

Once the vision and goals are defined, prioritize the features and functionality that align with the vision and goals. This step is crucial as it ensures that the team is focusing on the most critical aspects of the product. Use a prioritization framework like Moscow (Must-have, Should-have, Could-have, and Won’t-have) or Kano model to prioritize the features. 

Create the roadmap

Once the features and functionality are prioritized, create the roadmap by outlining the release schedule, timelines, and dependencies of the various features and functionality. Use a visual tool like a Gantt chart or Kanban board to create the roadmap. 

Communicate and collaborate with stakeholders

Effective product road mapping requires ongoing communication and collaboration with stakeholders, including the development team, sales, and marketing teams, and customers. Hold regular meetings to update stakeholders on the progress of the product and gather feedback to make any necessary adjustments to the roadmap. 

Monitor and analyze the performance

Product Road-mapping also includes monitoring and analyzing the product’s performance and adjusting the roadmap as needed. This could include adding new features, deprioritizing existing ones, or postponing the release of certain features. Use metrics like customer satisfaction, conversion rate, and revenue to analyze the product’s performance. 

Be Flexible

Be prepared to pivot or change direction as market and customer needs evolve. The roadmap should be a living document that is regularly reviewed and updated to ensure that the product remains aligned with the overall business strategy. 


Product road mapping is a crucial aspect of product development that helps teams to stay on track, focused, and aligned. The goals of the product. It enables teams to communicate effectively, set expectations, and track progress toward achieving the product’s goals. By understanding the market and customer needs, prioritizing features and functionality, creating the roadmap, communicating, and collaborating with stakeholders, monitoring and analyzing performance, and being flexible, product owners can outline a strategic and effective product road mapping and strategy. 

EOV is a B2B IT firm providing end-to-end product development solutions. EOV is an expert in mobile app development with experience in catering to organizations belonging to all industries. So, if you are looking for an innovative product development partner, EOV is here for you!