Use of Business Intelligence in Mobile App Development

We have come across the term “Business Intelligence” quite a few times in the tech world. So, what exactly does it mean? Business intelligence refers to an integrated software platform which find use in business data analysis and management. Many businesses use the BI app development to seamlessly analyze their data without the need for any IT involvement.

It all starts with AI. Artificial intelligence has completely revolutionized the modern era. Smartphones, which are now indispensable in our lives, stand a testimony. Many businesses are seeking out collaboration with mobile app development companies to design devices and apps with AI/ML technology.

In today’s blog, we will have a brief look at what mobile intelligence is. We will also look at its pros and cons and role in app development.

Mobile Business Intelligence: What it is

Mobile Intelligence refers to the mobile devices’ power to learn and adapt while analyzing and understanding user behavior. Today, many mobile apps have analytics tools and business intelligence in order to provide smart information to the end-user.

In simple terms, business intelligence means all the technology, applications and programs that store, retrieve, and analyze data. By using this, firms successfully deliver relevant services to the customer at any point of time.

Now, let us look at a few advantages of mobile BI.

Advantages Of Mobile BI

The first and foremost benefit is that it gives firms access to their data anytime, anywhere. Here, we discuss a few more benefits in greater details.

Information Collection

By integrating Machine Learning with your mobile apps, you can get data on a real-time basis. This will allow you to carry out multiple operations more efficiently and in lesser time.

Decision Making

If you have information with you all the time, you can easily carry out analysis using the right tools. With the analyzed data outcomes, businesses can make more informed choices and take better decisions.

Stay Ahead of Competition

Using business intelligence in mobile apps, you can easily make your business more responsive and flexible. It helps you to create a unique identity for yourself by reaching out to your clients on a real-time basis.

Improved Productivity

With real-time data, decision making becomes quicker. This means you have more of time left for executions which results in enhanced productivity.

Enhanced Customer Satisfaction

The main goal of any business is to make their customers happy with their services or products. When your performance is excellent and you exhibit increased productivity, you reach your customers faster. It also opens up chances to serve them better.

Difficulties Faced in Mobile BI

There are a few hurdles that might crop up in your way of mobile BI. Say for example, people in rural areas with poor network connections may not be that accessible to you. Also, scalability is a challenge in mobile BI. As you get more and more data, it starts affecting your service.

Besides this, one needs high-performance and stable hardware to run these programs. Such hardware could raise your initial costs .

Some popular BI Tools

BI tools are apps that collect and interpret huge unstructured data from various sources like websites, mobile apps, videos, emails, etc. They are not that effective as business analytic tools, but they are very helpful in drawing insights. With these tools, you can also build reports, dashboards, etc. These tools may bring together multiple data analysis applications such as online analytical processing (OLAP), operational BI and enterprise reporting. They may also include open-source BI, mobile BI, ad hoc analysis, and querying real-time BI, collaborative BI, etc.

Some common tools include

  • Google Analytics
  • Trustpilot
  • Databox
  • G2 Crowd
  • Zoho Analytics


With Business Intelligence, businesses of all sizes have gone truly global. Along the help of query building, analysis and data visualization, along with analytical report creation, many firms have reaped benefits of maximum return on their investments. With the right statistics, businesses are focused on developing apps that make them smarter, more efficient, productive, and have higher customer satisfaction.

EOV is dedicated to providing innovative mobile app development services to its clients from multiple domains. If you are looking for the right partner to build the app that your business truly deserves, get in touch with us now!