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Author: Abhishek Nag

  • Boost your sales: Powerful mobile app strategies for Retailers 

    Boost your sales: Powerful mobile app strategies for Retailers 

    Are you a retailer wanting to increase your sales or looking for new strategies to increase your revenue? Have you thought about using mobile apps as a sales strategy?  

    The right moment to consider mobile apps comes. Mobile apps can help you to drive more customers to your stores which in turn helps to increase profits. You need to choose the combination of the right strategies and requirements to have an effective mobile app that will help your sales to grow.  

    In this blog, we will discuss the best practices that you need to consider when developing a mobile app strategy for a retail business. 

    What is Mobile Retail Shopping? 

    Mobile retail shopping is an increasing trend that allows people to shop online and also helps to engage with retailers on their mobile phones. This has become an essential part of the daily lives of people. In the upcoming years, there will be a rise in the usage of retail apps. This means a big opportunity for retailers. Your customer can find your product or service from any location at any time, which increases the number of conversions and sales. Being visible on mobile can increase your chances that your customer may find you, and with help of the right Google awareness campaign, and with the right website or app, you may appear first when they are searching for the products or services. And remember having a mobile presence is not enough, you need to make effective strategies that help to maximize sales and conversions. Retailers’ priority is to understand their customer base and take advantage of mobile technology to become competitive with larger brands. 

    Benefits of Mobile Apps for Retailers: 

    • Improved shopping experience and increased customer engagement: 

    Mobile apps provide flexibility to the customer to shop at any time from any location. It will also help them quickly find what they are looking for and also provides them with a variety of shopping options. Secondly, mobile apps help you to stay in touch with your customer and help you to keep engaged with your brand for example, you can send notifications when you launch a new product or service or you can remind them about discounts and offers. This way you can keep them informed and engaged with your brand.   

    • Expand reach and competitive advantage: 

    Mobile helps give you access to a larger customer base by providing an easy way of shopping around the world. When you have visibility around the globe this automatically helps you to boost sales. It will also help you to win the competition because now customers are more expected to do online shopping and having a good presence online will help you to win a competitive advantage. 

    Optimize the user experience: Best practices for retail mobile app design: 

    If you want to maximize your sales, one of the key ingredients is to optimize the user experience. The app needs to be designed in a way that engages customers and encourages them to keep coming back. 

     Here are some tricks to develop a user-friendly mobile app for retailers: 

    • Keep things easy: The simpler your software is to use, the better. Keep it simple with the navigation buttons, and don’t forget the useful search tools. 
    • Customize it: Adding features like personalization options or tailored recommendations will make the experience for users more attractive and memorable. 
    • Use push notifications: Push notification helps to remind clients about deals or promotions, but be careful sometimes too many notifications can be confusing. 
    • Loyalty programs and Rewards: when customers make repeat orders provide them repeat shoppers’ points for every purchase, they make with you and give them an exclusive offer for reaching certain goals. This will help to build brand loyalty. 
    • Geolocation technologies: You can communicate with customers using geolocation technology when they are close to or inside your store. When a user enters a specified area or is nearby to one of your stores or locations, you can use this method to deliver geocoded push notifications with promotional information or discounts. 
    • In payment options: Adding in payment options allows them to pay for their purchases quickly and seamlessly without having to leave the customer experience. 

    So, these are some of the best practices that you have to keep in mind while designing your app for the success of a user experience. 

    Conclusion: 

    Retailers can increase sales and provide amazing experiences for their customers by using the right strategies. To maximize the return on their mobile app investments, businesses must understand their clients and their objectives and then build a complete mobile strategy and also assess their capabilities, and identify suitable technological partners. Retailers can increase sales and build a brand presence on portable apps with the right strategy and a focus on the customer experience. 

    So, if you are looking for the right technological partners. Then EOV is here for you, we have established ourselves as a go-to partner for businesses looking to enhance their mobile presence. We have a clear focus on user experience and dedication to delivering high-quality solutions. Contact us today to increase your sales. 

  • Maximizing ROI with Salesforce: A step-by-step guide 

    Maximizing ROI with Salesforce: A step-by-step guide 

     

    If you are a business owner, who is struggling to keep up with customer demand, then Salesforce is great for you! We say this because it is the most powerful weapon of any business for meeting customer demand and maintaining long-term relationships with their customer. Salesforce is a cloud-based customer relationship management platform that allows you to manage some of the key activities of your business, like tracking and keeping all the records of your customer, streamlining business operations, and increasing revenue.  

    In this blog, we will explore how to maximize ROI with salesforce by providing a full guide for making the most of your investment. 

    Introduction to salesforce and the ROI it offers

    Salesforce is an innovative platform that provides your business with the tools to maximize customer relationships and increase return on investment. You can manage all the customer concerns with the help of salesforce.  The platform provides key features like lead management, sales forecasting, customer service management, and analytics. But when we talk about ROI, the main four areas to keep in mind are automation, analytics, marketing campaign, and customer service. Automation allows you to streamline processes with minimal effort and take advantage of customer data. Analytics helps to measure the performance metrics and get details and an understanding of how customers first interact with your business. Marketing campaigns help you to reach your potential customers and retain old ones, they also help you to increase brand visibility. At last, Salesforce helps you to leverage the power of customer service to increase the retention rate and also increase the lifetime value of customers. 

    Strategies for maximizing ROI with Salesforce

    Some of the most top strategies to increase ROI with salesforce are as follows: 

    Create more sales leads: 

    Salesforce provides a range of tools that can help your business to generate more leads and can improve lead conversion rate. Salesforce already has all the data of the customer, and being well-prepared and aware of where you will get your potential lead will help your business to take smarter moves. Not only does it help in finding leads but it also lets you know how to manage those leads. This in turn will help to create a customized strategy for every lead, which helps your business to save time and brings favorable outcomes.  

    Enhance sales with the power of automation: 

    Salesforce provides automated tools that can speed up all the factors of the sales cycle from lead management to customer segmentation. For example, one of the tools of salesforce is S-docs. With the help of this tool, the document automation process will be faster and more secure from the third party. Your sales team will be able to focus more on turning potential leads into actual leads instead of worrying about creating contracts. 

    Track metrics: 

    Tracking metrics and evaluation should be done regularly so, that you have an accurate idea of how your business is performing and where it could improve. With the help of this information, you can take decisions like which area needs more focus, and where to allocate resources, as well as areas in which Salesforce can be used to your greatest advantage. 

    Efficient sales pipeline: 

    Salesforce helps you to know where your customer is based in the pipeline. By having an exact idea about their next step you can take more informed decisions about launching or promoting a marketing campaign. It also helps to collect useful information like customer expectations, pain points, and more. This can help you provide detailed information on guiding potential leads into actual leads. 

    Team formulation and training investment: 

    The best way to achieve the desired outcome and productivity is to keep the team together by staying committed. Another key strategy to maximize ROI is to invest in training for new employees. Training always ensures that everyone has a good understanding of the new platform to meet specific business needs. It can also help them to do their jobs more efficiently. 

    Understanding the cost-benefit of investing in salesforce

    Investing in salesforce can provide numerous benefits for your business. But it’s very important to understand the cost-benefit ratio before investing.  

    The salesforce investment is more affordable, it depends on business requirements and the size of the organization. You will also get CRM and customer care experience with salesforce. It also helps to save time and money because most of the manual tasks will be stopped and a smaller number of errors will take place. Salesforce not only decreases manual task or help to increase sales, but it also helps to deliver higher customer value over a long-term period and also helps to increase customer loyalty, continuous improvement in the customer journey, and better ability to identify opportunity from customer data and many more. So, salesforce is that investment that definitely will pay dividends if you understand its capabilities. 

    Why hire a salesforce consulting service?

    Hiring a Salesforce consultancy can help you to maximize your ROI and help you to get the most out of your investment. They are experts in the field who can help you to achieve fruitful results for your business. 

    Here are some reasons to opt for salesforce consulting service: 

    • Expertise: The team of qualified specialists offers knowledge and expertise in this domain so that you can get the optimum results from the salesforce. The team has worked with different clients on different projects. So, they are experienced now and they will also help you to get a different perspective so, that you can make the most out of your investment. 
    • Cost saving: Hiring a professional will help you to save time and money both in the long run. You do not have to spend money and time on providing training to your staff, instead, you can focus on making strategies to grow your business. They will also provide continuous support and maintenance to you. 

    Conclusion

    By utilizing the powerful weapon like Salesforce to its fullest, you will able to achieve your business goals. But for this, you have to understand its features and how it works, but once you have this, you will able to leverage its features to improve your business efficiency and performance. And partnering with the right consulting firm helps you maximize ROI and also helps you stay competitive and successful. 

    So, why wait? EOV is here for you, we have a team of experienced people who will provide you with valuable insights and also provide guidance on how to properly configure and optimize the system for maximum efficiency. Contact us for more. 

  • The Key factors EOV considers While defining Customer Success KPI 

    The Key factors EOV considers While defining Customer Success KPI 

     

    Before I proceed into KPI let me clarify what’s Customer success? it is the process through which we help customers in achieve their desired outcomes while following the mutual product development methodologies. It is partially the cornerstone of our success, as happy and satisfied customers has lead us to better client retention, referrals, and revenue growth. In order to measure customer success, we always use key performance indicators (KPIs) that helped us in tracking how well we are delivering value to our customers. In this article, we will discuss some of the key factors which we consider at EOV Digital when measuring customer success : 

    • Customer Satisfaction: Customer satisfaction is the most fundamental aspect of our business. It is a measure of how well our delivery meets the expectations of our customers. We usually measure customer satisfaction at EIV Digital through surveys such as Net Promoter Score (NPS) or Customer Satisfaction (CSAT) surveys. These surveys helps us to understand the gap and limitation in the customer journey, such survey helps us to fix gaps and work towards one team goal. 
    • Customer Retention: Customer retention has always been one of the most important where we have always been more than 100% focussed. High customer retention is always good indicator of customer success because it means that our customers are finding value in the product we deliver for them or services we render. In order to measure customer retention, we follow customer churn rate or customer lifetime value. Measuring Customer retention has helped us to understand our customer value proposition to our business. 
    • Time to Value: It is the measure of how long it takes for our customers to start realizing the benefits of our services. It is a critical factor in defining customer success because it determines how quickly the customers can achieve their desired outcomes. The faster the customers can see the value of our service, the more likely they are to stick around. To measure time to value, we usually track the time duration for customers to complete onboarding and start working on the development side (from suspect stage to actual client on-boarding) 
    • Customer Engagement: Through Customer engagement we measures how actively the customers are involved with our engineering and delivery team. High engagement is an indicator of customer success because it means that the customers are using our services regularly and finding value in it. To measure customer engagement, we can use metrics such as team workshop on task prioritisation, consulting on technical architecture, etc. 
    • Upsell/Cross-sell Opportunities: Upselling and cross-selling are important components of customer success. They measure how likely our customers are to purchase additional products or services from us. A high rate of upselling and cross-selling indicates that the customers are satisfied with the service we offer and are willing to expand their relationship with the company. To measure upselling and cross-selling, you can track the number of repeat purchases, the value of those purchases, and the conversion rate of upsell/cross-sell campaigns. 
    • Customer Advocacy: Customer advocacy measures how likely the customers are to recommend your service to their peers or businesses in their eco systems and outside. It is a powerful indicator of customer success because it means that the customers are so satisfied with the service that they are willing to put their reputation on the line to recommend it to others. To measure customer advocacy, we use metrics such as referral rate and social media mentions. 
    • Time to Resolution: Time to resolution is a measure of how long it takes for customer issues to be resolved. It is an important factor in customer success because it measures how quickly you are able to address your customers’ needs. The faster you can resolve customer issues, the more likely you are to retain those customers. To measure time to resolution, you can track the average time it takes to resolve support requests or the percentage of support requests that are resolved within a specific timeframe. 
    • Customer Feedback: Customer feedback is a critical factor in customer success. It helps to understands what the customers like and don’t like about our services. 

    Final Thoughts

    As a company, we take pride in being customer-focused and keeping customers at the top of the mind before curating software solutions. If there is any software development or app development services that you are looking for, feel free to reach out to us today!

  • How a mobile app could help your business, even during recession

    How a mobile app could help your business, even during recession

    This year’s recession has hit our economy hard, we see layoffs all around us, and the unemployment rate is rising. During this time businesses of all sizes get affected very badly. As a business owner, you should consider how to stay alive and remain competitive. Thus, businesses can get benefit from having a mobile app during the recession, since it allows them to remain competitive and save on cost. It also helps in retaining customers and the talented workforce of the organization. Additionally, mobile apps offer businesses the opportunity to track user behavior and record the data of the customer for further purchase decisions, they also help to trace the campaign performance to decide on growth strategies. By leveraging the power of mobile apps during recession businesses can create interesting customer experiences while saving their money and increasing ROI. 

    In this article, we will look at why now is the right time to launch or upgrade your business mobile app and discuss how mobile app help in retention and maximize your profits in difficult times. 

    Reasons why businesses should invest in the mobile app during the recession: 

    During the recession, there are a very limited number of resources available and businesses need to make the most of their money. So, investing in the mobile app is the perfect solution.  

    Here are some reasons to invest in a mobile app: 

    • Cost Efficiency: Creating an app for your business is much less costly as compared to the traditional method of reaching your potential and current customers.  
    • Brand Visibility: With the help of apps, you don’t need to limit yourself to locals. You can reach and explore new markets around the globe with the help of the apps, with increased visibility you can drive more sales from new markets and survive in difficult times. 
    • Reduce employment cost: one of the fast ways to minimize cost is to reduce employee spending. A mobile app help to automate the process and streamline task and make it easier for the employees to work efficiently. 
    • Better Insights: By collecting data about your customer through the app, you can collect valuable insights about your customer like where they are lying in the sales funnel, behavior, and preferences of your customer. So, this will help you to make better decisions related to pricing and marketing campaigns.  

    Mobile apps help lower the Training and development expense:  

    During the time of economic recession, when organizations are looking for ways to cut costs. But training and development are also important not only for the freshers but also for the old employees. As a result, the need for E-platform software has grown. Through this app, employee training should now be less time-consuming. LMS (learning management system) is the core element of digitalized employee training. Through this, we can collaborate between trainer and trainee, can assess training results, track progress, and many more. Many organizations adopt their portals for learning and development. 

    • Training videos 
    • Presentations 
    • Gamification 
    • Surveys/ Quizzes 
    • Virtual conferences
    • Courses app 

    All of these and more can be easily added to your app. You can also do recruitment through these apps. Which will be less costly than your traditional method of hiring and training and development process. 

    Mobile apps boost employee retention rate: 

    One more benefit of having a mobile app during a recession it can help you to boost your employee retention rate. Businesses can’t afford to lose the talented workforce of the organization. If you provide your employees with the latest technology and timely perks which make them, feel valued and appreciated then why would a talented workforce will go somewhere else? By, investing in a mobile app you have to show you are committed to their success and growth. With the help of mobile apps, you can offer a digital feedback system so that employees can get real-time feedback on their performance. With the help of the app, they get direct access to payroll and benefits information. This also helps them to get updated on the latest changes in the organization and helps them to stay connected with the company. This can also help employees to collect all the important documents and resources. 

    Mobile apps increase sales and revenue: 

    A mobile app makes a big difference in your sales number during a time of recession. A quality app can help you engage a greater number of current customers and help you to attract new customers. In this digital era, customers prefer to shop online rather than go to shops. So, this is the chance for you to provide an awesome mobile experience to your customers through your app, you can increase a greater number of sales by engaging with your customer’s preferences. With the help of the app, you can create a personalized experience for your customer. This can also provide them with lots of options to choose the best for them and help your customer to purchase so easily without any hassle. You can also update your customer through notifications about new service offerings, discounts, offers, and many more. Mobile apps are the best to build a long-term relationship with your customers. 

    Mobile apps boost customer retention: 

    Mobile apps help businesses by giving a boost to customer retention. Through the mobile app, the customer gets to know about your services and your brand. Today’s businesses are getting more sales through app only because it is easily accessible from anywhere. And if you provide optimize shopping experience through the app, customers will do repetitive purchases. This app also helps to create a customer loyalty program and also helps to collect all the feedback through review options. You can also analyze their usage patterns that how they are interacting with the interface. This can help to create good content for your app. Posting relevant content on your app helps your customer to get better knowledge about your services or product. 

    Mobile apps are future-proof for recession and beyond: 

    Mobile apps are the future-proof strategy that can continue to serve your business for a long period even after the recession period or economic breakdown. Mobile apps can be an effective way to reach your customer and make sure your business is open for business. Mobile apps help to streamline processes and provide access to data from anywhere. The current economic breakdown has created problems for many businesses and customer and employee has to adjust to a new way of working. But mobile apps help your business to survive in difficult times by providing all the information about current marketing trends, providing your customer convenience, understanding your customer demographics and purchasing behavior, cutting your cost, and many more. With the right mobile app, businesses can take advantage of these opportunities and evolve their market in this recession. 

    Conclusion: 

    Mobile apps are a powerful tool to help your business to stay ahead and survive in a recession period. By using the right tech, you can make the most out of uncertain times by investing in a mobile app specifically that will help to boost your business and capture all the latest market opportunities. 

    Recession is a very tough situation for any business but if you have the right tools, you can turn challenging situations into an opportunity, and you can build that most powerful tool with EOV an industry-leading software company. EOV is the perfect platform to create amazing mobile apps that will surely help you to survive in the recession period. So, take control of your business during a recession – create your quality app with EOV today. 

  • Role of UX in Optimizing the Customer Journey

    Role of UX in Optimizing the Customer Journey

    In today’s highly competitive business environment, you may hear about the importance of generating high-quality leads, customer journeys, and also the importance of UX. All of these together create a perfect road for good sales. So, let us share some vital tips regarding UX that will help the customer journey as perfectly as possible along that road.

    What is UX Design?

    UX or User experience design is the procedure of making the experience of using a service or product usable, comfortable, functional, meaningful, and delightful way. UX designers are mainly responsible for the following:

    • Conducting proper audience research and leveraging existing research to have a clear idea about the tasks, goals, journey, and jobs to be completed.
    • Using the accurate design thinking procedure to find out the actual problem that can achieve proper user needs and business goals.
    • Finding out and implementing the correct research tools, like Jobs to be done, surveys, stakeholder and user interviews, usability testing, etc., for having a clear understanding of things like auditing/testing new and existing concepts, user needs, and many more.
    • Championing the value of quality design both externally and internally.
    • Identifying, prioritizing, and even implementing various new features to improve the products and services.
    • Working with stakeholders and other team members to collect information and design successful solutions.

    However, UX or User experience doesn’t always get as much priority and attention as it should. So, let us discuss how can a greater focus on user experience make your business more effective and efficient. Below are several significant considerations that can offer you a proper foundation to develop a user experience that is quite improved and hence can generate measurable and meaningful results.

    Role of UX in optimizing the customer journey

    Balancing media with usability

    In a website’s user experience, technical functionality plays a major role. One can use a compression tool like Panda if one wants to reduce the size of various types of images on their sites and allow the pages to load faster. Another way is to avoid loading a lot of media at once. However, that does not mean having videos, or any other kind of media is bad, as it’s actually the opposite. 

    Nowadays, Google rankings are becoming a vital factor, and search results with video are becoming more and more popular.

    However, the issue arrives when media integration and placement are not done accurately. This can make a site drag to a great extent, and in this situation, even the best broadband may struggle. Thus, looking for a proper balance is vital. 

    An element of user experience is that the site functions the way it must and also in the way a user expects it to. Also, it needs to be mentioned once again that Google rankings also place importance on usability, so it places even more importance on ensuring that your site can perform well and even us in good condition.

    Mobile-First design vs. Responsive design

    In this era of mobile phones, you cannot just implement a responsive design pattern for a specific website pattern and then forget about it.Actually, according to a study, 61% of website visits in the USA were done through mobile devices, which was an increased number from 2019.

    A mobile-first design is perfect for most sites these days, and while talking about a user’s experience, you don’t want your users to have trouble with navigation when most of them are visiting from their mobile devices.

    However, if your site is content-heavy and your analytics indicate that a lot of your visitors are on a desktop or laptop, then responsive design is the right option. No matter which one you choose, remember that your Google ranking may be affected in a negative way if your website is not mobile-friendly. So, remember to collect accurate data, conduct proper research and make the right decisions for your business.

    Difference between UX and UI

    UX or User experience is a lot different than UI or User interface. However, sometimes these two are mentioned in the same breath. UX is the science behind the design, strategy, and development of a desired experience that you want your users to encounter. In contrast, UI is the art as well as the interactive elements that occur from extensive UX planning.

    Though a customer journey isn’t limited to an application or website, X must still inform the right execution of your design system, leading to smoother procedures throughout.

    Inclusive design and accessibility

    As the web is for everyone, it is vital to opt for an inclusive design when you build your online assets. You may start with using color while making sure that there is very little to no conflict when differentiating colors. Similarly, proper contrast needs to be followed to help those with different levels of visual impairment.

    Therefore, whenever you wish to optimize your clients’ journey and enjoy good Google rankings, you must use the right features of user experience or UX. Looking for UX design services or mobile app development services? Contact us now!

  • How we are creating an organization focused on Customer Success 

    How we are creating an organization focused on Customer Success 

    Since inception, I was absolutely committed and focused on customer success as the most critical aspect of our business, as it leads to increased customer satisfaction and loyalty, as well as higher sales and revenue. In order to ensure we architect an organization that prioritizes customer success, we started from basics and touched on areas where business usually lacks focusses. Such approach was implement through the following steps. 

    Steps we followed to highlight customer success as priority

    1. Defining our customer success strategy: defining what customer success means to every partners of EOV. We pen down on key performance indicators (KPIs) and defining the outcomes which we want to achieve throughout the collaboration and post collaboration. 
    1. Foster a customer-centric culture: Creating a culture that prioritizes customer success starts with the leadership team and should be infused throughout the organization. During the initial 6 months we encouraged our people to think about how their actions would impact the customer and to always put the customer first. 
    1. Invest in customer success technology: Technology is an enabler of customer success, and we had always been clear in investing in the right tools can help EOV to deliver a more personalized and effective customer experience. We are capturing every customer insights through customer relationship management (CRM) system. The system delivers intelligence wherein the leadership including the CEO constantly work with every team members to create a path forward for better customer experience. 
    1. Foster customer engagement: At EOV we intentionally welcome customers to engage with  key stake holders of the organization and project people through regular communication, surveys, and feedback loops. Regular interaction with customers helps build trust and strengthens the customer-company relationship. We did notice customer gladly welcome our people’s thought when it comes to development and disruption, such has helped EOV to conquer the status of people first approach 
    1. Measure and track customer success: Continuously improve our customer success efforts, it is important to measure and track customer outcomes and KPIs. This includes regularly collecting customer feedback and analyzing it to identify areas of improvement. 
    1. Invest and empowering people: We believe all our people are our ambassador. We have seen Customer Success can be achieved when organization take care of their people. EOV has always endorsed “People First” approach. Which covers society as an extension. We see empowering people to take certain decision with strong mentoring and no managers has led people grow in their career and delivered better outcome for clients. Such approach has helped EOV to achieve 99.5% customer satisfaction index, 4.5 / 5.0 in terms of communication, 5.0 / 5.0 when it comes to innovation and out of the box thinking. 5.0/5.0 when it comes to technology consulting and selection, etc 
    1. Continuously iterate and improve: Finally, it is important to continuously iterate and improve your customer success efforts. This includes regularly reviewing and updating your customer success strategy, training employees, and investing in technology and resources that support customer success. 

    Conclusion

    In conclusion, creating an organization focused on customer success requires a commitment to putting the customer first, investing in technology and resources, and continuously iterating and improving. By following these steps, you can create a culture that prioritizes customer success and delivers a better customer experience. This, in turn, leads to increased customer satisfaction, loyalty, and sales, making it a critical aspect of any successful business strategy.