In today’s highly competitive business environment, you may hear about the importance of generating high-quality leads, customer journeys, and also the importance of UX. All of these together create a perfect road for good sales. So, let us share some vital tips regarding UX that will help the customer journey as perfectly as possible along that road.
What is UX Design?
UX or User experience design is the procedure of making the experience of using a service or product usable, comfortable, functional, meaningful, and delightful way. UX designers are mainly responsible for the following:
- Conducting proper audience research and leveraging existing research to have a clear idea about the tasks, goals, journey, and jobs to be completed.
- Using the accurate design thinking procedure to find out the actual problem that can achieve proper user needs and business goals.
- Finding out and implementing the correct research tools, like Jobs to be done, surveys, stakeholder and user interviews, usability testing, etc., for having a clear understanding of things like auditing/testing new and existing concepts, user needs, and many more.
- Championing the value of quality design both externally and internally.
- Identifying, prioritizing, and even implementing various new features to improve the products and services.
- Working with stakeholders and other team members to collect information and design successful solutions.
However, UX or User experience doesn’t always get as much priority and attention as it should. So, let us discuss how can a greater focus on user experience make your business more effective and efficient. Below are several significant considerations that can offer you a proper foundation to develop a user experience that is quite improved and hence can generate measurable and meaningful results.
Role of UX in optimizing the customer journey
Balancing media with usability
In a website’s user experience, technical functionality plays a major role. One can use a compression tool like Panda if one wants to reduce the size of various types of images on their sites and allow the pages to load faster. Another way is to avoid loading a lot of media at once. However, that does not mean having videos, or any other kind of media is bad, as it’s actually the opposite.
Nowadays, Google rankings are becoming a vital factor, and search results with video are becoming more and more popular.
However, the issue arrives when media integration and placement are not done accurately. This can make a site drag to a great extent, and in this situation, even the best broadband may struggle. Thus, looking for a proper balance is vital.
An element of user experience is that the site functions the way it must and also in the way a user expects it to. Also, it needs to be mentioned once again that Google rankings also place importance on usability, so it places even more importance on ensuring that your site can perform well and even us in good condition.
Mobile-First design vs. Responsive design
In this era of mobile phones, you cannot just implement a responsive design pattern for a specific website pattern and then forget about it.Actually, according to a study, 61% of website visits in the USA were done through mobile devices, which was an increased number from 2019.
A mobile-first design is perfect for most sites these days, and while talking about a user’s experience, you don’t want your users to have trouble with navigation when most of them are visiting from their mobile devices.
However, if your site is content-heavy and your analytics indicate that a lot of your visitors are on a desktop or laptop, then responsive design is the right option. No matter which one you choose, remember that your Google ranking may be affected in a negative way if your website is not mobile-friendly. So, remember to collect accurate data, conduct proper research and make the right decisions for your business.
Difference between UX and UI
UX or User experience is a lot different than UI or User interface. However, sometimes these two are mentioned in the same breath. UX is the science behind the design, strategy, and development of a desired experience that you want your users to encounter. In contrast, UI is the art as well as the interactive elements that occur from extensive UX planning.
Though a customer journey isn’t limited to an application or website, X must still inform the right execution of your design system, leading to smoother procedures throughout.
Inclusive design and accessibility
As the web is for everyone, it is vital to opt for an inclusive design when you build your online assets. You may start with using color while making sure that there is very little to no conflict when differentiating colors. Similarly, proper contrast needs to be followed to help those with different levels of visual impairment.
Therefore, whenever you wish to optimize your clients’ journey and enjoy good Google rankings, you must use the right features of user experience or UX. Looking for UX design services or mobile app development services? Contact us now!